SUNOCO Conjures an Indulging Experience at Daytona Rising

When Daytona International Speedway, the legendary world-class race track in Florida, added Daytona Rising, the new expansion that took 3 years of construction and over USD 400 million budget to facilitate its audiences with larger

viewing area, the main partner in this quest cannot be anyone but SUNOCO, the brand with more than 50 years of its long-standing legacy side by side the Daytona race track. Through the collaboration with A&G, the superpower branding agency, the entrance and the large foyer of the area was packed with graphic arts of still images attached to the huge stair steps, probably biggest in the US, and the simulation of interactive graphic showing the interior of a gigantic fuel tank, all these to prepare the fans with the most indulgent experiences before

entering the stadium.